Everything has to do with information applied in the purpose of power. And both information and power are all in the mind. But what is the mind? That’s the most interesting question of all. Is it a kind of computer room? Maybe. But that’s an image that can be deceiving. It makes information seem remote, clinical, principally numerical perhaps. Why scientists are so hopelessly inept at determining and delivering information that really informs, themselves or anyone else. Here’s a better way to think of information. This is a way to understand information that’s worth spending some time on. Which we will do shortly.